The Mayfair Group

Mayfair Ambassador Program

Community is at the core of Mayfair’s brand values. In 2022 I took over running their ambassador program. The ambassador program included 22 ambassadors from across the country. The goals of the program were:

  • Content Creation- have ambassadors create UGC (photo and video) that aligned with the current collections and marketing/sales initiatives.

  • Brand Awareness- have ambassadors promote the brand in their everyday lives by creating valuable experiences for them and having them post UGC content on their personal accounts.

  • Increase Sales- provide ambassadors with personalized discount codes to share with their followers on their social media accounts.

Community Marketing

The concept of Mayfair’s apparel line began from community interest. Since then, giving back to the community has been at the forefront of all our conversations. I collaborated with all teams to build community initiatives into each campaign. These initiatives looked like:

  • Surprising our hyper-engaged online community with gifts or discount codes.

  • Planning IRL events for our community that were not influencer or sales-based.

  • Implementing community feedback into future campaigns and products.

  • Featuring quotes, advice, and content from our community on our socials and website.

Social Media

Check out some of my social media copywriting and content ideation work!